Discuss type of promotion and product category purchased


Question: Is there an association between type of promotion and product category purchased by customers? There is three types of promotion being examined: coupon, BOGO, and sale. Purchases were categorized into one of four groups: clothing, electronics, groceries, and home décor. Question: What is the most appropriate effect size to report?

 

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Marketing Management: Discuss type of promotion and product category purchased
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