Assignment
Read the Case Study "Cutting Edge Quality: Cutco Knives for Life"
Using only peer-reviewed publications (e.g., periodicals, journals), prepare an APA Report addressing the following:
A summary of the case.
List a series of positive attributes that both the product and the organization exhibit and that can be marketable.
Choose at least two traditional promotional strategies (exclude direct sales) and explain why these channels are the best options to move the product from a "push" to "pull strategy."
Choose at least three digital communication channels and explain how a marketing managing strategies to communicate the benefits and positive attributes of both the product and the company.
Discuss at least two legal and social issues in Internet marketing that apply the most to this type of product and organization. Explain the consequences for the organization when these issues emerge.
Close this paper with an analysis in which you apply the discussed concepts to appraise critically the importance of the managerial issues addressed in this paper. Use real examples to explain the importance of these concepts.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.