Discussion Post: UBER
• Based on the materials covered in Chapters 8 & 9 on international expansion strategy, what are the top two reasons why businesses pursue international expansion beyond their domestic markets? How can businesses determine the attractiveness of a foreign market?
• Identify and discuss top strategic challenges facing UBER in its quest for global expansion.
• What type of market entry mode should UBER use to enter foreign markets? Consult Chapter 8 slides.
• Overall, how do you evaluate the success of UBER's international strategy?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.