Write about: Internet is the important medium used by the organisation to facilitate different functions associated with the overall organisational development.
Discuss the value of the Internet as a vehicle for marketing goods and services and its effectiveness with reference to the specific segment of your choice, based on any selected organisation.
Your Associate Academic will be looking for: meaningful and insightful responses to your and others in the forum; rationale of adoption of marketing mix (successful or unsuccessful adoption);
insightful questions that help you and others to learn; contributions based upon theoretical understanding towards strategic market management (literature) and your own practice or experience;
your contribution to the learning on the forum; engagement in critically collaborative inquiry; promotion of critical reflection amongst forum members.