Assignment: Strategic Management
Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: market capitalization, economic value created, sustainable strategy, business-level strategy, differentiation strategy, strategy canvas.
Create a 700 to 1,050 words entry in your strategic management research journal. You will use information from this entry in your presentation. Respond to the following prompts in your journal entry:
o Describe the role of strategic planning in achieving a competitive advantage.
o Assess Caterpillar Inc. to determine whether their top focus is accounting profitability, shareholder value creation, or economic value creation.
o Assess whether Caterpillar Inc. leverages the appropriate value and cost drivers for their business strategy.
o Analyze the strengths and weaknesses of Caterpillar Inc's competitive advantages.
o Evaluate the influence of ethics, social responsibility, and legal considerations on strategic planning.
o Discuss the value of corporate social responsibility (CSR), and determine if Caterpillar Inc.'s CSR meets those values.
o Analyze the role of ethics and social responsibility in developing Caterpillar Inc.'s strategic plan while considering stakeholder needs and agenda.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.