Discuss the use of testimonials in advertising, Marketing Management

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Discuss the use of testimonials in advertising

Assignment:

1. Describe the type of media that might be most suitable for promoting: (a) tomato soup, (6) greeting cards, (c) a business component material, (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.

2. Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish? Are they suitable for all types of roducts? If not, for which types are they most suitable?

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Marketing Management: Discuss the use of testimonials in advertising

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Marketing Management: Discuss the use of testimonials in advertising

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