Question: 1. Discuss the types of trade-offs involved in PD costs, service levels, and sales.
2. Explain the total cost approach and why it may be controversial in some firms. Give examples of how conflicts might occur between different departments.
3. Discuss the relative advantages and disadvantages of railroads, trucks, and airlines as trans-porting methods.
4. Discuss why economies of scale in transportation might encourage a produces to include a regional merchant wholesaler in the channel of distribution (or its consumer product.