Analysis Assignment
Directions
a) Describe 3 selling strategies needed to achieve the desired customer relationship
b) Describe steps that companies take to ensure ethical sales activities
c) Illustrate the value of customer loyalty.
d) Create the components of a successful loyalty program
e) ULO Design a customer satisfaction measurement system.
Questions
a) What safeguards do companies enact to ensure ethical behavior among sales people and sales managers?
b) Discuss the three primary roles that salespeople have.
c) Are you especially loyal to any one brand? If so, what is it, and why are you so loyal?
d) How would you design an effective customer satisfaction program for the product or service described in your marketing plan?
e) What would you suggest to create a loyalty program for the product or service described in your marketing plan?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.