Homework: Understanding Business Research Terms & Concepts Analysis
Purpose of Homework
The Individual Homework takes students through multiple studies that research opposing ends of the spectrum: qualitative vs. quantitative, descriptive vs. inferential. It gives students the chance to look at the strengths and weaknesses of each. Each of the designs and methods have different purposes and areas in which they are more suited and students will have this opportunity to see how they fit into different industries and purposes.
Homework Steps
Locate two research studies: one in which the business problem is researched using a qualitative design and the other using a quantitative design. These should be in an industry you are currently working in or are interested in working.
Develop a 1,400 words analysis of the research and include the following:
a. Summarize each of the research studies briefly.
b. Discuss the strengths and weaknesses of each design approach.
c. Discuss the strengths and weaknesses of each sampling approach.
d. Identify the specific situations in which you might choose each of the data collection instruments.
e. Discuss the strengths and weaknesses of statistical analysis use to describe the data.
f. Discuss whether the identified sampling method and data collection approach are appropriate for your own business, industry, or functional area.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.