Write a paper of no more than 1050 words in APA format that describes the similarities and differences in how the companies use sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following in your paper:
Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
Include possible reasons why the companies have or have not been successful in delivering their IMC plan.