Project Problem
Pick a retail store at which you frequently shop.
• Identify and discuss the store's target market and the specific product, price, integrated marketing communications and distribution decisions the management has made to develop marketing mix.
• Select one specific product and identify the manufacturer brands, distributor brands, and generics that this store stocks. List each specific brand under each type and compare the product components for each. Summarize your findings to report the results.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.