Q1. Briefly discuss the SOCIAL MEDIA/CONSUMER INSIGHTS. When establishing a content strategy in social media, the main aspect to take into consideration is customer insights. Facebook for Business is famous for providing a platform that considers those insights. What are the main factors (identify up to three) to consider when approaching consumer data social media? Identify and briefly describe two relevant metrics used in this type of data support strategy. with in text citation and reference AND 700 WORDS
Q2. Briefly discuss CRM/EMAIL. What is the role that CRM systems play in any successful EMAIL campaign? What is, according to literature sources one common issue with them? Provide an example of interplay of CRM/EMAIL in any B2B industry sector. In your reflection, why is the issue of spam/junk relevant in this strategy? with in text citation and reference AND 700 WORDS
Q3. Briefly discuss PPC/SEO Explain the relationship between search engine optimization (SEO) and pay per click (PPC). Dodson when explaining the way PPC works goes on saying "Those are the product of PPC-savvy digital marketers, reaping the benefits of high click-through rates (CTRs) by paying a little extra" How does this idea play with the notion of SEO analyzed in the book and in class? In your example, show a real or hypothetical situation in which these two approaches are used in a product or business facing intense competition. In your analysis, discuss why some digital marketers are reluctant to use PPC strategies even when evidence shows otherwise. with in text citation and reference AND 700 WORDS