Discuss the sales strategy-online sales platform


Discuss the below:

Issue:

Eden Company deals in selling BMW car parts. It has an online selling platform and also owns a warehouse in New York City where it's headquarter is located. The company is currently experiencing a fall in level of productivity in most of its departments. The general employees' performance have gone down. This crisis have manifested in the general fall in company's revenues, the sales volume have also gone down significantly.
Opportunity:

Establish factors that have pushed the company into crisis, and coming up with sales and productivity turn around suggestions.

I will be looking into all areas from employee relationship, delivery method and arrival time to customers, sales strategy, online sales platform, maybe changing platform (like moving to E-bay) and also product types.

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Strategic Management: Discuss the sales strategy-online sales platform
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