Homework: Wendy's: History and Life After Dave Thomas
The specific case will be used. To be successful in your case study analysis, it is important that you be able to synthesize and analyze appropriately. As you answer specific questions about this case in the following units, you should be able to:
• Identify the problem,
• Determine the variables that are inclusive within the problem,
• Identify potential constraints,
• Differentiate the assumptions and develop a qualitative or quantitative technique that can be used to develop a solution,
• Analyze and critique the solution, and
• Determine the most appropriate course of action to formulate a plan for sustaining this action.
After reading the case, address the following topics:
• Discuss the role that marketing research can play in helping a fast-food restaurant such as Wendy's formulate sound marketing strategies.
• Wendy's is considering further expansion in the United States. Define the management decision problem.
• Define an appropriate marketing research problem based on the management decision problem you have identified.
• Explain the process that led you to the marketing research problem and why problem identification, in general, is important in this process.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.