1. Many companies have maintained their same brand identify for years by keeping the same logos, packaging, and so on while other have made changes. Give examples of companies employing both of these strategies and discuss their results. (Make sure to properly site your sources)
2. Discuss the role that IMC assumes in the marketing mix. That is, how is this element of the mix coordinated with pricing, distribution, and product functions?
3. Marketer recognize that subcultures have an influence on consumer behaviors. Give examples of how various subcultures may impact one's buying decision. (Chapter 4) Make sure to properly cite secondary sources with proper APA formatting.
4. Select three advertising messages. They can be commercials (provide link to video), print, or digital, etc just make sure to provide it in the assignment however you can. (Chapter 5) Make sure to properly cite secondary sources with proper APA formatting.
I want you to identify:
Who is the source of the ad?
Who is the receiver of the ad? (So who do you think is the target market for the advertisement)
What was the channel it was delivered in?
How did you decode the message.
5. What is meant by the element of noise is marketing communication process? Discuss how mobile devices such as laptops, tablets, and smartphones are contributing to the noise problem for television advertising? What are some of the ways advertisers can deal with the noise distractions created by these devices? (Chapter 5) Make sure to properly cite secondary sources with proper APA formatting.