Discuss the role of specialized marketing communication, Operation Management

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Discuss the role of specialized marketing communication

1. Discuss the role of specialized marketing communication organizations such as sales promotion, public relations, and digital agencies in the IMC process. Why are marketers likely to use these specialists rather than a full-service agency?

2. How do think TOMS model may change now that Bain Capital is its partner?

3. What are the competitive advantages of "Fair Trade"?

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Operation Management: Discuss the role of specialized marketing communication

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Operation Management: Discuss the role of specialized marketing communication

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