Case Study: Choosing the Right Metrics for Listerine Brand Management in Brazil'
Question 1: What can be the five main considerations of the time function and cost function and any other relevant parameters in the design of the distribution network in this case?
Question 2: What can be the aspects of the value chain where its reliability and the marketing strategy of the company can be affected in this case?
References:
Paul W. Farris, Leandro Guissoni, Olegario Araujo (2018), "Choosing the Right Metrics for Listerine Brand Management in Brazil Harvard Business Review Case Study. Published by HBR Publications.