Problem: Discuss the retailer's strategy in comparison to their competitor, highlighting any strengths or weaknesses. Reference any information sources or literature where relevant to support your analysis.
The following elements should be included:
1. A discussion of the online customer journey 'layers' and touchpoints.
2. Strengths and weaknesses of the retailer's online strategy compared to their competitor.
3. Analysis of the integration of the retailer's physical retail and online strategies.
Note: your analysis should be supported by images from the retailer and competitor websites.
The retailer is JB Hi-Fi and the competitor is Harvey Norman