Practicum project
1. The student who works at the selected company must interview the marketing managers about the marketing approach and gather information about its success.
2. Discuss the results of the interview and identify:
a. Other approaches that would be taken to market to the same demographic.
b. Other demographic groups the product would appeal to.
c. Approaches to market to a new market segment
3. Other students must investigate competitive products and identify the methods of marketing used to promote them (use the same questions above in # 2).
4. Summarize your recommendations and conclusions
Part 2
Assessing the success of marketing campaigns
Deliverable: Follow APA formats and citation requirements. Your final report should not be more than 10-15 pages in length, double spaced, 12 point type, using Times new Roman font. References are single spaced and should be provided at the end of the report.
Suggestions: I advise you to consult university's electronic library, L.I.R.N. for additional materials which is available 24 hours per day via internet connection. Reference articles will also be the appropriate source to use.
In your practicum project, you should include the content of the course which is more or less within the context of your own work environment. You are advised to design and recommend solutions that have meaning and relevance to your employer.
Please follow the following project outline for your submission in Week 7:
Abstract (1/2 page/300 words)
• Summary of the issues
• The approach used
• The lessons learned, and
• Recommendations
Organization profile and analysis (1-2 pages)
• Background information
• Descriptions of the organization(s)
• The student's position within the organization
• A short explanation of the organizational structure
• A descriptions of the programs/products/services offered by the organizations
Project related sections (7-10 pages) Part 1-2
• Recommendations and/or conclusions