Write short notes on the following with example:
(a) Semantic differential scale;
(b) Scalogram analysis;
(c) Likert-type scale;
(d) Arbitrary scales;
(e) Multidimensional scaling (MDS).
Discuss the relative merits and demerits of:
(a) Rating vs. Ranking scales.
(b) Summated vs. Cumulative scales.
(c) Scalogram analysis vs. Factor analysis.