Problem
A. Review the Domino's case study that opens the chapter. From this case, identity examples of different key terms and concepts covered in the chapter. For example. it is mentioned that Domino's used sales promotion. Including offering free samples. to motivate customer trial.
B. Review the Domino's case study that opens the chapter. Consider the "Digital and Mobile Advertising" section of the chapter. Develop a plan with three specific ideas about how Domino's could develop digital and mobile programs consistent with its target markets and positioning. Explain why your ideas would work.
C. Identity the strategy decisions a marketing manager must make in the advertising arena,
D. Discuss the relation of advertising objectives to marketing strategy planning and the kinds ot advertising actually needed. Illustrate with examples.
E. List several media that might be effective for reaching consumers in a developing nation with low per capita in- come and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest.