You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
- Discuss the reasons why your company would want to expand overseas.
- Discuss what your mode of international business would be and how moving abroad will expand sales.
- How will you minimize risks and acquire resources?
- What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?