Activity Problem
This activity will help to understand concept of targeting and its importance
Activity 1: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
This activity will help to understand concept of positioning and its importance
Activity 2: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.