Discuss the pros and cons of comparative advertising from, Management Theories

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Discuss the pros and cons of comparative advertising from

Question: 1. Discuss the pros and cons of comparative advertising from the viewpoint of

(a) the advertiser,

(b) the advertiser's competitors, and

2. Which kinds of advertising-in which media-influence you most? Why?

3. Which kinds of retail outlets or products require mainly order taking by salespeople?

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Management Theories: Discuss the pros and cons of comparative advertising from

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