Question 1: Discuss the pros and cons of Amazon's growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.
Question 2: Determine the impact if Amazon had split up and become a family of brands (for example, Amazon for books, Supertoys for toys, etc.), each with a different public face but all run by the same parent company.
Question 3: Determine if it would be possible for Barnes and Noble or Borders to extend their markets in the same way that Amazon has. Explain your rationale.
Question 4: Determine what Amazon would need to do to expand their distribution chain to include some brick and mortar outlets, and whether or not this would be a good idea
Question 5: Create a table to compare and contrast the Web sites: Amazon, BarnesAndNoble, and Borders, using the following criteria: functionality, design, content, originality, professionalism, and effectiveness. Include the table as an appendix to the required paper.