Discussion Post: Marketing
• Pick a favorite product (it must be a thing, like a flux capacitor, not a food item). Next, discuss the enhanced product, the core product, and the essential benefit of the product. Explain each factor in detail.
• Using this same favorite product, differentiate the product from that of a competing product. Address the features, performance quality, conformance quality, durability, reliability, and repairability of your favorite product from that of a competing product. Explain the basis of your findings
• Discuss the elements of the marketing mix for your fave product. Be sure to externally research the marketing mix and include the fifth P; explain why the fifth P is essential in today's marketing mix.
• Discuss the product life cycle of the product you identified in discussion. Now, think of the industry behind your product; do industries have similar life cycles? Discuss the industry life cycle of your product.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.