Problem:
The company is a soul food restaurant. I need a marketing plan that will:
1 . Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.
Use at 2 references to support the discussion on the product, product characteristics, and target market.