The company is a soul food restaurant. I want a marketing plan that will:
Problem 1 . Discuss the type of product the company will offer and identify its primary characteristics.
Problem 2. Discuss the product branding strategy.
Problem 3. Discuss how the product fits within a product line and the depth and breadth of the line.
Problem 4. Explain how the product and target market strategies fit with the organizational strategy.
Make use of at least 2 references to support the discussion on the product, product characteristics, and target market.