Discussion:
A. Write about your company.
2. Create a strategic mission statement
3. Determine and decide at least one foreign market for the product and service. Provide your rationale for this market
B. Write about your marketing plan
4. Discuss the potential audiences for a marketing plan and the needs of those potential
5. Identify the marketing segment for the product and provide rationale for this segment.
6. Discuss the target market and provide a rationale for this target market.
7. Perform a SWOT analysis for the company.
8. Create the market position for your product and service. Explain your rationale.
9. Support your marketing plan with at least two references sources that discuss the nature of the product.