Discussion Post
• Discuss the role of demographics in relationship to integrated marketing communications.
• Discuss the phrase "let the buyer beware" and its relationship to an ethical marketing perspective.
Cross Functional Essay
• Individually, students will prepare a 3 page essay (excluding cover page, abstract, and references) on the relationships and interdependencies between marketing and other functional areas.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.