Discussion question:
• Describe and discuss the cultural factors that have the most influence on consumers purchasing your product/service?
• Describe and discuss the social factors that have the most influence on consumers purchasing your product/service?
• Describe and discuss the personal factors that have the most influence on consumers purchasing your product/service?
• Describe and discuss the psychological factors that have the most influence on consumers purchasing your product/service?
• Which aspects of consumer behavior should your product or service emphasize in their marketing plan and why?