Discuss the numerous advances in the understanding of


The Automobile Industry was, for a long time, the world's biggest industry (only overtaken towards the end of the twentieth century by the Information and Communications Technology Industry). It, therefore, should not surprise that the automobile industry has been a rich source of experience.

Discuss the numerous advances in the understanding of management and organisation issues which have come out of the motor vehicle industry.

Individual Components

Each individual should select a key insight from the industry such as those attributed to:

Henry Ford: "Bringing the work to the worker"

Alfred P Sloan: Cost Centres

The ‘World Car' Concept

Mergers such as the Chrysler Mercedes-Benz or Nissan Renault

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Marketing Management: Discuss the numerous advances in the understanding of
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