Signature Homework: Statistical Report
Purpose
This homework is intended to help you learn how to apply statistical methods when analyzing operational data, evaluating the performance of current marketing strategies, and recommending actionable business decisions. This is an opportunity to build critical-thinking and problem-solving skills within the context of data analysis and interpretation. You'll gain a first-hand understanding of how data analytics supports decision-making and adds value to an organization.
Scenario:
Pastas R Us, Inc. is a fast-casual restaurant chain specializing in noodle-based dishes, soups, and salads. Since its inception, the business development team has favored opening new restaurants in areas (within a 3-mile radius) that satisfy the following demographic conditions:
1. Median age between 25 - 45 years old
2. Household median income above national average
3. At least 15% college educated adult population
Last year, the marketing department rolled out a Loyalty Card strategy to increase sales. Under this program, customers present their Loyalty Card when paying for their orders and receive some free food after making 10 purchases.
The company has collected data from its 74 restaurants to track important variables such as average sales per customer, year-on-year sales growth, sales per sq. ft., Loyalty Card usage as a percentage of sales, and others. A key metric of financial performance in the restaurant industry is annual sales per sq. ft. For example, if a 1200 sq. ft. restaurant recorded $2 million in sales last year, then it sold $1,667 per sq. ft.
Executive management wants to know whether the current expansion criteria can be improved. They want to evaluate the effectiveness of the Loyalty Card marketing strategy and identify feasible, actionable opportunities for improvement. As a member of the analytics department, you've been assigned the responsibility of conducting a thorough statistical analysis of the company's available database to answer executive management's questions.
Report:
Write 750 words statistical report that includes the following sections:
I. Section I: Scope and descriptive statistics
II. Section II: Analysis
III. Section III: Recommendations and Implementation
I. Section I: Scope and descriptive statistics
1. State the report's objective.
2. Discuss the nature of the current database. What variables were analyzed?
3. Summarize your descriptive statistics findings from Excel. Use a table and insert appropriate graphs.
II. Section II: Analysis
Using Excel, create scatter plots and display the regression equations for the following pairs of variables:
1. "BachDeg%" versus "Sales/SqFt"
2. "MedIncome" versus "Sales/SqFt"
3. "MedAge" versus "Sales/SqFt"
4. "LoyaltyCard(%)" versus "SalesGrowth(%)"
In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no relationship) and determine what you can conclude from these relationships.
III. Section III: Recommendations and implementation
1. Based on your findings above, assess which expansion criteria seem to be more effective. Could any expansion criterion be changed or eliminated? If so, which one and why?
2. Based on your findings above, does it appear as if the Loyalty Card is positively correlated with sales growth? Would you recommend changing this marketing strategy?
3. Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the restaurants more than older people?)
4. Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint: Would you use survey/samples or census?)
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.