Discussion Post
• Discuss the nature of the automobile industry? What issues did BMW face in launching the BMW Z3 Roadster? Describe the marketing strategy that it deployed in the launch.
• Describe the competitive landscape of the cosmetic industry? How has P&G positioned itself in this industry? What factors contributed to the success of the SKII brand? What criteria should P&G use to assess future opportunities for the SKII brand?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.