Problem 1. Discuss the marketing mix of an organization with which you are familiar. Be sure to discuss how the elements of the mix are interdependent.
Problem 2. Provide an example of a product that has traveled the entire course of the product lifecycle. Discuss the evidence displayed at each stage.
Problem 3. Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.
Problem 4. Discuss the importance of research. What types of information is critical to marketing, discuss methods used for research.