Segmentation & Target Market
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Demonstrate an understanding of market segmentation
• Apply an understanding of customer behavior to determine target market
• Demonstrate an understanding of alignment between company strategy and marketing decisions.
• Paper is consistent with APA guidelines.