Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.
Required Elements:
a) No more than 2100 words
b) Include demographic, psychographic, geographic, and behavioral characteristics for the target market(s) for your selected company.
c) A positioning statement for the company with careful consideration of their brand and strategy
d) Paper is consistent with APA guidelines.