Module- Case Assignment: PRICING & MARKETING PLAN IMPLEMENTATION
Margins & Sales Volume
Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.
Industry Research and Application
Research your product/service's industry with regard to mark-ups and contribution margins.
• Describe the industry
• Discuss the margins and markups on goods or services
• Discuss other economic factors that affect the mark-ups
• What marketing techniques can companies use to support the pricing schemes that support their margins?
Use research from quality graduate-level resources and at least two articles from Trident Library's full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.
Assignment Expectations
Your submission will include:
• University cover page
• A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
• The reference list page in APA format
• Free Offers and Pricing
Discussion Topic
Trident Symposium International's (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
DISCUSSION POST
o Provide a brief introduction of the company with which you are working.
o Discuss what pricing objectives you would consider for your product/service.
o Identify the pricing objective and strategy you will ultimately choose and explain why.
Perceived Value
Not all benefits or costs can be quantified in dollars. A product's aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.
DISCUSSION POST
o Provide a brief introduction of the company with which you are working.
o Discuss ways you can improve perceived customer value.
o Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
o Analyze how the personality of an endorser shapes the emotional benefits of the product.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-2018.rar