KFC EXTRA CRISPY SUNSCREEN
MARKETING PLANNING WORKSHEET
Print last, first name (student ID)
Product Strategies
Major features and benefits
Competitive advantage: Differentiation/positioning strategy
Customer service strategy
Channel and Retail Marketing Strategies
Channel strategy (intermediaries and channels to be used)
Retail marketing strategy
PROTECT YOUR SKIN... WITH FRIED CHICKEN!
The sun gives us life. But if we're not careful it also gives us painful sunburns. That's why we made KFC's Extra CrispyTM Sunscreen! Its SPF helps protect your skin while the real fried chicken scent leaves you smelling delicious!