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Discuss the link between research and marketing strategy

Discussion Board: Marketing Communication

Discuss the link between Research and Marketing Strategy. Why is this link important? Has the link changed in the past 10 years? The past 20 years?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Research: Discuss the link between research and marketing strategy

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