Discussion: "The Role of Marketing"
Please respond to the following:
• Discuss the likely impact on the health care industry if all health care marketing were to stop tomorrow. Provide specific examples to support your response.
• Based on what you have learned in Chapter 1, evaluate your potential as the head of marketing for a health care organization of your choice. Explain your rationale by including what you would be good at and what might be a weakness.
(LISTED BELOW IS ANOTHER STUDENTS RESPONSE, MAYBE YOU CAN GO BASED OFF OF THIS FOR YOUR ANSWER. I DONT HAVE A TEXT BOOK)
The likely impact on the health care industry if all health care marking were to stop tomorrow will be huge. One of the best trained in economics and science are Marketers. Marketing play an important role in helping participants in the health care system create, communicate, and deliver value (CCDV) to their respective target markets. (Jossey Bass 2008). Health care Marketing is meant to build a relationship that last, intending to create a high level of satisfaction to keep the customers coming back.
As head of Marketing for a health care organization I would want to focus on sales promotions because I like communicating with different organizations and since sales promotions use a wide variety of incentives to stimulate trial or purchase of a product or service. For example, A health fair at the local community health clinic want all who come out to take full advantage of all services offer they may offer kroger $10 gift cards or schools supplies with book bags for everyone who comes out and complete all services offered so that the goal mission will have a good turn-out. My weakness would be in the line of product design because I am not that good in designing. Though I am good with my hands, still to do the creating of the product would not be my first choice. I could make top sales, get plenty potential buyers but not actually do the designing.