Discuss the kinds of lsquooff the peg research a marketer
1. Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.
2. Outline media research issues that are relevant for today's marketing communicator.
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1 distinguish between qualitative and quantitative research that might be used in sales person or force research2
instructions - stand-alone project new venture business planyou should begin working on the stand-alone project early
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1 outline the kinds of research typical to sales promotion campaigns2 discuss pr in relation to research and in
1 discuss the kinds of lsquooff the peg research a marketer can buy into that are useful in marketing communications
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