Discuss the key elements of a successful loyalty program
Problem
a) Discuss the key elements of a successful loyalty program, and what loyalty can mean for business success.
b) Describe 3 key measures of brand loyalty as well.
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Discuss the key elements of a successful loyalty program, and what loyalty can mean for business success. Describe 3 key measures of brand loyalty as well.
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The purpose of this assignment is to develop learners' ability to recommend an appropriate base of market positioning for a chosen product.
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