Discuss the key characteristics of the new culture model, Marketing Management

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Discuss the key characteristics of the new culture model

Problem

i. Using the Gelfand culture model, discuss how we can derive the two different/opposite perspectives of culture around the world. Illustrate with appropriate examples.

ii. Discuss the key characteristics of the new culture model that we discussed in the course, including its similarities and differences with the old culture models.

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Marketing Management: Discuss the key characteristics of the new culture model

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Marketing Management: Discuss the key characteristics of the new culture model

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