Discuss the interrelationships among customer expectations, Marketing Management

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Discuss the interrelationships among customer expectations

1. Define the societal marketing concept and discuss the importance of integrating marketing ethics into the company's philosophy and operations.

2. Discuss the interrelationships among customer expectations and satisfaction, perceived value and customer retention. Why is customer retention essential?

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Marketing Management: Discuss the interrelationships among customer expectations

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Marketing Management: Discuss the interrelationships among customer expectations

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