Discuss the important marketing research issues
Discussion:
Importance of marketing research
Important marketing research issues
Three areas in need of marketing research
Kudler's competitive environment
Methods of gaining and analyzing competitive intelligence and the right marketing mix
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How do consumers choose and use products in this category? How is the product branded?
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan
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Importance of marketing research Important marketing research issues Three areas in need of marketing research
Define the different type(s) of legal protections BUG should have for its intellectual property. Explain why these protections are necessary.
How do we go about determining what our values and ethics are?
The chairman tomorrow morning to discuss the board's reaction to your list and to discuss your next task.
Evaluate the current marketing operations and how the internet might be adapted to your current marketing operations.
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