Advertising and Public Relatoions
Using the bank scenario as a guide, discuss the following:
•Create advertising and public relations objectives that align to each one of the bank's strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
•Demonstrate how each objective aligns directly to an organizational goal.
•Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.