This assessment requires you to discuss how approaches to Business  Intelligence and Big Data in an organisation may lead to making this  organisation more efficient and/or effective.
1.	Section 1: You should briefly provide a clear definition of Business Intelligence and Big Data.
2. 	Section 2: The main focus of the assignment then is to discuss 2 (two)  specific Business Intelligence/Big Data techniques and how these may  create a competitive advantage.
3.	Section 3: You then need to discuss a real-life case study which illustrates and supports the points that you have made.
In order to pass the assessment you will need to:
To discuss the importance of the concept of business intelligence for creating a competitive advantage in e-business.
Identify and discuss specific business intelligence techniques in terms of their potential impact