Assignment Problem: Using an example of your choice, discuss the purpose and importance of ritualistic consumer behaviour. Demonstrate how the knowledge of such ritualistic behaviour is important for marketers.
Assignment standard:
1) Clarity of knowledge and understanding of theories and their discussion.
2) Ability to comprehend the buyer behaviour context and offer practical solutions.
3) Ability to apply the theory to practice with justification.
Word count: 900 words excluding the references. Clear and professional writing with correct Harvard referencing and number of sources must be 8.
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