Discuss the importance of ratio analysis


Assignment: Financial Comparison Paper

Prepare a 3 page paperusing ratios and techniques learned (Basics of Analysis, 6 (Liquidity of Short-Term Assets; Related Debt-Paying Ability, and 9 (For the Investor). Use the company Apple Inc. (AAPL) and Samsung Electronics Co. Ltd. (SSNLF) as the competitor.

Required Textbook Reference:

Gibson, C. H. (2013). Financial Reporting and Analysis (13th ed.). Mason, OH: South-Western Cengage Learning.

The paper must over the following:

1. Discuss the importance of ratio analysis

2. Calculate 6 ratios for both the company and one of its competitors for 2 years each (24 total ratios).

3. Select 4 industry average ratios to compare the company for the previous year.

4. For each of the ratios explain what the ratio may indicate about the company (compared to the previous year) and why the company may have done better or worse that its competitor.

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